The first Legend Heroes Park opened recently in Macau, a casino and mall mecca off the coast of China. Photo courtesy of Legend Heroes
A vacant Toys R Us is a potential site being planned for a new indoor virtual reality theme park by D. Legends Holdings Pte Ltd, a company based in Singapore. Their real estate agents are combing the Dallas-Fort Worth and Houston areas looking for the proper big box vacated sites and former Toys R Us stores apparently fit the criteria to roll out their Legend Heroes Park concept in major U.S. metro areas. In addition to DFW and Houston, those markets include Boston, Chicago, Denver, Las Vegas, Los Angeles, New York City, and San Francisco.
[This is the latest example of our out-of-home leisure entertainment industry benefiting by the collapse of many big-box retailers and available space in regional malls whose spaces are the perfect size (30,000-40,000 sq. ft.), high ceilings, and shell fit with realistic discounted rent deals.]
In addition to DFW and Houston, those markets include Boston, Chicago, Denver, Las Vegas, Los Angeles, New York City, and San Francisco.
As reported by Culturemap: ‘Capitalizing on technologies such as virtual reality, augmented reality, holograms, and motion tracking, Legend Heroes Park enables customers to immerse themselves in next-generation attractions such as rides, arcade games, entertainment, and sports like football and archery.’
“At a time when many mall operators are struggling to fill vacant department store spaces, Legend Heroes Park offers a unique entertainment destination … aimed at people of all ages,” Julie Fox, manager of new tenant representation at R.J. Brunelli, says in the release. “In particular, the flexible concept presents a compelling alternative for properties desiring to present new options that can potentially bring back millennials who have shied away from malls in recent years.”
With its Legend Heroes Park venture, D. Legends Holdings is hoping to ride the virtual reality wave. According to one forecast, the global market for virtual and augmented reality is expected to reach $571.4 billion by 2025.