What this could mean? ‘Spark’ with 15 animations and 5 different games able to be projected on any bowling lane surface means that bowling marches forward in getting more people to bowl and bowl more often. TouchMagix has licensed ‘Spark’ to Brunswick and we can bet that TouchMagix will continue to dazzle our industry with their new ideas using both existing and new technologies. If 3/4 of the US population isn’t bowling currently, the good problem to have is, ‘can the current bowling centers handle all of these new bowlers plus the 85% of current bowlers who will now bowl more often?  I am sure that the bowling manufacturers will figure out a way to increase throughput without increasing prices.

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