According to The Verge, “Atari has licensed its name for a number of brand partnerships in the gaming space, but the company’s latest deal to build eight Atari-branded hotels marks its foray into the hospitality industry**”. Interested in a vacation that encourages you to play video games?  These hotels may be for you.

The Atari branded hotels (Atari Hotels) main attractions will be VR/AR and gaming, with select locations accommodating convention style halls to host e-Sports events.

This will be interesting to follow, especially the Hotels that do not host e-Sports. Is the Atari (or any arcade brand) significant enough to command guests as a “must” stay?  Can the gaming theme attract business executives, or will they rely solely on “gamers”?

**The hotels will be designed by the True North Studio and GSD group (Phoenix New Times) and Atari will receive a specified amount of hotel revenue.

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