What this could mean? For me, meeting Jon Letamendi, VP SAM Billiards & Leisure at Bowl Expo and seeing the new modern look of their curved air hockey table with some new technology twists was unique (like a bucket list experience). Reason? SAM’s products have been sold in the US through ICE for many decades and we have been making money with their quality games for all of those years. Check out this video and learn more about the amazing story of SAM Billiards.