As reported by InterGame, “Trampoline Park Demographics and Data, a study by Roller, has found that 35 % of trampoline customers [jumpers] are aged from 6 to 10 years old, with the most frequent age being 9.”
“Eleven to 15-year-olds were the second-highest age group, representing 26 % of all jumpers, with toddlers (one to five-year-olds) coming in third at 13 %.
“The early to mid-2000s saw the emergence of the first dedicated trampoline parks and the sector has grown steadily since. Today, there are around 1,500 trampoline parks globally, with many more family entertainment centers being set up in neighborhoods around the world at a rapid pace.
“What’s more, the trend is also taking hold with a broader range of participants that are keen for fun ways to keep fit, or just get a healthy dose of physical activity. With this in mind, many trampoline parks now offer activities and experiences that cater to the needs of a broader demographic, including dodgeball tournaments, rock-climbing, ninja courses, laser tag, and other social events,” the report said.
What this could mean? I am pleased that Roller has provided the industry with this study information as it is valuable to better understand the trampoline park sector. I like to dissect data and warn our followers that ‘averages’ can be often misunderstood. We all know that trampoline parks attract young jumpers and only a small percentage of parents actually jump with their kids or go to jump on their own. That is a sad commentary on how inactive it would seem that parents are. Now comes a misleading part of averages and logic: What about a parent who brings two or three of their young children to jump and they also jump every time? Even though the average age of the 3 kids could be 9, the study data, in this case, would indicate a higher average age with this jumping parent (age 40 for example) included. So now we would have to really look deep into the study and look at the average family size, pricing practices of the trampoline parks involved to see how lower-cost packages might attract larger families, average and median family incomes of customers involved in the study and on and on.
I will soon be 70 years old and this study shows that practically no one over age 50 jumps or participates actively at a trampoline park. We all know that this is not accurate because we do see people of 50, especially active grandparents taking part. The trend of adding family attractions to trampoline parks also means that more teens and adults are visiting these tramp-anchored FECs, so perhaps very few or even none of these facilities were included in the study.
Even with my above comments, I remain grateful to Roller for doing the study. I am also hopeful that the study will help accelerate the trampoline park sector to continue to find ways to increase the ‘average’ age of its jumpers and get more parents actively engaged.