RePlay Magazine October 2016 Editorial Letter

I had breakfast this morning at a coffee shop near RePlay’s office. When I asked for the check, the waiter (whom I know well) asked if I was “going home now?” I smiled and said I was going to work (guess he doesn’t know me very well). I’m 77, and like a lot of others...

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Escape the Typical – Escape Rooms are Hot!

We live in an amazing time when classic literature, movies, folklore, and even video games can be brought to life through new and exciting entertainment attractions. One of the most recent attractions to hit the out-of-home entertainment market is the...

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Putting the pizzazz into ambience…

David Snook finds that there is more to good venue design than just location. What’s the old saying? The three principal rules in any commercial venture - the success of which is based upon footfall - are location, location and location. Undoubtedly true but a close...

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Maximizing Game Room Revenue – Part Three

Growing Profits by Working Together and Being Open to New Ideas SEE THE LIGHT AND BECOME A 'MARKETING GURU' WORKING WITH YOUR LOCATIONS TO INCREASE FACILITY REVENUES. Let me share a real life scenario… Tony has an 8,000-sq.-ft. laser tag center that is grossing only...

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Maximizing Game Room Revenue – Part 4

Setting Win Percentages to Make Money With Skill Cranes. Cranes and merchandisers are an important game category in the amusement game industry. This games group currently accounts for almost 20% of my company’s annual gross game revenues. That is fairly significant...

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Frank ‘the Crank’ Seninsky’s insights and tips from one of the most respected and most read amusement and family entertainment center operations professional

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