Bass Pro Shops already has three underwater-themed family fun center game zones under the name ‘Uncle Buck’s FishBowl & Grill’, with more in the pipeline. Guests can ‘bowl in the ocean’ is one of the tag lines. The first three (opened late 2018) are at Bass Pro Shops in Bridgeport CT, Destin FL, and Round Rock TX.

As reported by Global Amusements & Play, “The new fun centers will complement the existing offerings with a variety of family-friendly video and arcade games, including today’s newest interactive hits and classic favorites. Operating on coinless, play-card technology, each arcade will feature a series of amusement and redemption games, full-service redemption counters and a variety of great prizes.” [Bass Pro Shops is working with Player One Amusement Group as the games vendor].

“Located inside our iconic Bass Pro Shops destination retail locations, Uncle Buck’s FishBowl & Grill offers families an experience unlike any other,” said Bass Pro Shops President of Hospitality, Debbie Bennett. “We’re excited to offer a fun, new way for families to spend time together with the addition of family fun centers in several of our restaurants.”

“We are thrilled to partner with Bass Pro Shops as we continue to deliver winning, end-to-end amusement solutions to well-known brands across North America,” said Paul Nonis, EVP of Amusement and Leisure, Cineplex and P1AG. “Like Bass Pro Shops, we are passionate about providing one-of-a-kind experiences and look forward to introducing new and engaging entertainment options at what is already a sought-after destination for family fun.”

“The fun centers will add to the wide expanse of activities available at Bass Pro Shops locations. More than just stores, they are true destination experiences that draw more than 200 million visitors annually. Each location is heavily customized to reflect the character of the region with giant aquariums teeming with live fish as well as extensive wildlife mounts and dioramas, with many locations that feature archery ranges, unique restaurants and ocean-themed bowling alleys.” – Global Amusements & Play.

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What this could mean? Yes, Bass Pro Shops are a destination and with an FEC component, customers will most likely spend additional time during a family visit and additional dollars. Note that when I critiqued Bass Pro Shops, the one thing that sticks in my mind is that the average customer spends in excess of $100.  I watched dozens of individuals & families at the check out registers and each purchase was over $100, and that was a few years ago!

It will be interesting to track what the additional per capita spend is for just the games. Uncle Buck’s Grill restaurant part is natural.  Hopefully, Bass Pro Shops will have a well- developed multi-tiered customer loyalty program for the FishBowl.

 

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